Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki - PDF free download eBook

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Overview

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into beli...

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Details of Enchantment: The Art of Changing Hearts, Minds, and Actions

ISBN
9781101475997
Publisher
Penguin Group (USA)
Publication date
Age range
18+ Years
Book language
EN
Pages
240
Format
PDF, DJVU, DOC, TXT
Quality
High quality scanned pages

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Some brief overview of this book

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

A few words about book's author

Guy Kawasaki is the former chief evangelist of Apple. He is also the cofounder of Alltop.com and a founding partner at Garage Technology Venture. His nine previous books include the international bestseller The Art of the Start, as well as Reality Check and The Macintosh Way. He lives in Silicon Valley with his wife and four children.

Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki - free download in PDF and DJVU, DOC, TXT eBook formats now!

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