The Language of Advertising: Written Texts by Angela Goddard - PDF free download eBook

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Overview

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a ran...

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Details of The Language of Advertising: Written Texts

ISBN
9780415278034
Publication date
Age range
18+ Years
Book language
English
Pages
144
Format
PDF, CHM, DOC, FB2
Quality
Low quality scanned pages
Dimensions
6.80 (w) x 9.50 (h) x 0.50 (d)

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Some brief overview of this book

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of satellite titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.

Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between reader and advertisement.

The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:

* a range of new advertisements, from Orange to Young Persons Railcard

* new material on internet advertising and its influence on paper texts

* new material on advertising designed to be seen on the move

* new activities to support student-directed study

* updated Further Reading sections and a list of URLs for students to visit.

A few words about book's author

Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.

The Language of Advertising: Written Texts by Angela Goddard - free download in PDF and CHM, DOC, FB2 eBook formats now!

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