The New Typography by Jan Tschichold - PDF free download eBook

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Overview

Since its intitial publication in Berlin in 1928, Jan Tschicholds The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism betwee...

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Details of The New Typography

ISBN
9780520250123
Publisher
University of California Press
Publication date
Age range
18+ Years
Book language
EN
Pages
286
Format
PDF, EPUB, FB2, FB3
Quality
Extra high quality OCR
Dimensions
5.75 (w) x 8.25 (h) x 0.63 (d)

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Some brief overview of this book

Since its intitial publication in Berlin in 1928, Jan Tschicholds The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusiers Toward a New Architectire has long held among architects. The books legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschicholds original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in designing business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.

A few words about book's author

Jan Tschichold (1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography, the first statement of constructivist graphic design principles. From 1946 to 1949 he lived in London and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer (1975). Robin Kinross is a London typographer and scholar and the author of Modern Typography: An

Introduction (1993), Modern Typography: An Essay in Critical History and coauthor of Designing Books: Practice and Theory.

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