The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness by Virginia Postrel - PDF free download eBook

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Overview

Whether its sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how ...

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Details of The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

ISBN
9780060933852
Publisher
HarperCollins Publishers
Publication date
Age range
18+ Years
Book language
English
Pages
272
Format
PDF, CHM, DJVU, FB2
Quality
Extra high quality OCR
Dimensions
5.31 (w) x 8.00 (h) x 0.61 (d)

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Some brief overview of this book

Whether its sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.

In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our cultures aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.

Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.

A few words about book's author

Virginia Postrel writes an economics column for the New York Times and is the author of The Future and Its Enemies: The Growing Conflict Over Creativity, Enterprise, and Progress. She lives in Dallas, Texas.

The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness by Virginia Postrel - free download in PDF and CHM, DJVU, FB2 eBook formats now!

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