Bang!: Getting Your Message Heard in a Noisy World - PDF free download eBook

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Details of Bang!: Getting Your Message Heard in a Noisy World

Bang!: Getting Your Message Heard in a Noisy World
Exact title of book
Bang!: Getting Your Message Heard in a Noisy World
Book author
Linda Kaplan Thaler
ISBN
9780307423511
Publisher
The Doubleday Religious Publishing Group
Published
Dec 18, 2007
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
256
File size (in PDF)
2304 kB

Some brief overview of book

The founders of one of todays hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental Kodak moment campaign to Herbal Essences totally organic experience to, most recently, the irrepressible AFLAC duck. In Bang!, Kaplan Thaler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services.

Presenting an arsenal of big bang ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughswhy having enough time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas. Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion.

From the Hardcover edition.

About book author

Kaplan Thaler is the CEO and Chief Creative Officer and Robin Koval is General Manager of the Kaplan Thaler Group, ranked as the fastest growing advertising agency in the U. S. by leading industry and business publications. They are responsible for some of the biggest bangs in the marketing world skyrocketing sales, infiltrating pop culture and creating brand icons such as the AFLAC Duck.

From the Hardcover edition. haler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services. Presenting an arsenal of big bang ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughswhy having enough time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas.

Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion. From the Hardcover edition.

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MOBIbang-getting-your-message-heard-noisy.mobi
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