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Details of Beyond the Idea: How to Execute Innovation in Any Organization

Beyond the Idea: How to Execute Innovation in Any Organization
Exact title of book
Beyond the Idea: How to Execute Innovation in Any Organization
Book author
Vijay Govindarajan
ISBN
9781250040176
Publisher
St. Martins Press
Published
Sep 24, 2013
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
192
File size (in PDF)
1728 kB

Some brief overview of book

The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book. Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings.

Indeed, even a company with the worlds best idea still faces a devilish challenge it must build the business of tomorrow without endangering the business of today. Vijay Govindarajan and Chris Trimble are the worlds leading authorities on the successful management of innovation. In Beyond the Idea, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen executives, managers, consultants, project leaders, and teams.

By offering specific action steps, Beyond the Idea extends the elegant conceptual insights from How Stella Saved the Farm, Govindarajan and Trimbles parable. Beyond the Idea shows exactly how to Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists. Manage any innovation initiative as a disciplined experiment.

Implement three distinct models for moving from ideas to action. Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.

About book author

GOVINDARAJAN (VG) is the Earl C. Daum 1924 Professor of International Business at Tuck at Dartmouth. In the latest global ranking of management thinkers, VG came in third place.

He lives in New Hampshire. CHRIS TRIMBLE, also on the faculty at Tuck, has been an advisor for dozens of top corporations. With Govindarajan he co-authored The New York Times bestseller Reverse Innovation (2012) and How Stella Saved the Farm (2013).

He lives in Vermont. indarajan and Chris Trimble are the worlds leading authorities on the successful management of innovation. In Beyond the Idea, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen executives, managers, consultants, project leaders, and teams. By offering specific action steps, Beyond the Idea extends the elegant conceptual insights from How Stella Saved the Farm, Govindarajan and Trimbles parable.

Beyond the Idea shows exactly how to Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists. Manage any innovation initiative as a disciplined experiment. Implement three distinct models for moving from ideas to action.

Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.

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