Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young - PDF free download eBook

Book author:

  • Published: Sep 06, 2015
  • Reviews: 243

Brief introduction:

From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to...

more details below

Details of Brand Media Strategy: Integrated Communications Planning in the Digital Era

ISBN
9780230104747
Publication date
Age range
18+ Years
Book language
ENG
Pages
256
Format
PDF, DOC, FB2, FB3
Quality
Extra high quality OCR
Dimensions
6.40 (w) x 9.30 (h) x 1.00 (d)
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Some brief overview of this book

From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:

• the future of advertising in traditional media and how to judge

the investment’s value in today’s results-driven marketing

world

• how to get the maximum impact out of digital media,

including online searches, social media, and mobile phones

• the importance of employing non-traditional media vehicles,

such as marketing, PR, branded entertainment, and product

placement.

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A few words about book author

Antony Young is CEO of Mindshare North America and has developed media strategies in Europe, Asia Pacific and North America for influential global brands, such as Sony, Coca-Cola, McDonalds, Procter & Gamble and Toyota. He is the co-author of Profitable Marketing Communications and writes regularly on media for Advertising Age. In 2003, UK Mediaweek rated Young one of the top 25 most influential people in the media industry.

unprecedented results. He explores:

• the future of advertising in traditional media and how to judge

the investment’s value in today’s results-driven marketing

world

• how to get the maximum impact out of digital media,

including online searches, social media, and mobile phones

• the importance of employing non-traditional media vehicles,

such as marketing, PR, branded entertainment, and product

placement.

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