Brand Media Strategy: Integrated Communications Planning in the Digital Era - PDF free download eBook

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Details of Brand Media Strategy: Integrated Communications Planning in the Digital Era

Brand Media Strategy: Integrated Communications Planning in the Digital Era
Exact title of book
Brand Media Strategy: Integrated Communications Planning in the Digital Era
Book author
Antony Young
ISBN
9780230104747
Published
Dec 21, 2010
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
256
File size (in PDF)
2304 kB

Some brief overview of book

From YouTube to Facebook to the iPhone, todays media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track whats working, whats not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how todays most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results.

He explores the future of advertising in traditional media and how to judge the investments value in todays results-driven marketing world how to get the maximum impact out of digital media, including online searches, social media, and mobile phones the importance of employing non-traditional media vehicles, such as marketing, PR, branded entertainment, and product placement.

About book author

Young is CEO of Mindshare North America and has developed media strategies in Europe, Asia Pacific and North America for influential global brands, such as Sony, Coca-Cola, McDonalds, Procter & Gamble and Toyota. He is the co-author of Profitable Marketing Communications and writes regularly on media for Advertising Age. In 2003, UK Mediaweek rated Young one of the top 25 most influential people in the media industry. unprecedented results.

He explores the future of advertising in traditional media and how to judge the investments value in todays results-driven marketing world how to get the maximum impact out of digital media, including online searches, social media, and mobile phones the importance of employing non-traditional media vehicles, such as marketing, PR, branded entertainment, and product placement.

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