In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn two of the nations foremost experts on brands map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible.
And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyones job. Michael Dunn is president and CEO of Prophet. He has provided insights for clients such as AT&T, Williams-Sonoma, UBS, and BP.
He has written articles for publications including Marketing News and has been featured in Business Week, Business 2. 0, and Brand Marketing Magazine. Dunn has served as CEO for other high-growth services companies and currently sits on the board of RedEnvelope.