Buy-In: Saving Your Good Idea from Getting Shot Down - PDF free download eBook

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Details of Buy-In: Saving Your Good Idea from Getting Shot Down

Buy-In: Saving Your Good Idea from Getting Shot Down
Exact title of book
Buy-In: Saving Your Good Idea from Getting Shot Down
Book author
John P. Kotter
ISBN
9781469231747
Publisher
Harvard Business Review Press
Published
Apr 16, 2013
Language
English
Format
PDF, FB2, EPUB, MOBI
File size (in PDF)
about 1200 kB

Some brief overview of book

You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support.

Instead, you get confounding questions, inane comments, and verbal bullets. Before you know whats hit you, your idea is dead, shot down. It doesnt have to be this way, say John Kotter and Lorne Whitehead.

In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results. The key? Understand the unfair attack strategies that naysayers, nitpickers, and handwringers deploy with great success time and time again * Death by delay Endlessly putting off or diverting discussion of your idea until all momentum is lost * Confusion Presenting so much distracting information that confidence in your proposal dies * Fear mongering Stirring up irrational anxieties about your idea * Character assassination Undermining your reputation and credibility Through the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesnt work.

According to their counterintuitive approach, its far better to respectfully engage these adversaries and stand your ground with simple, convincing responses that save the day. By "inviting in the lions" to critique your idea, and preparing yourself for what theyll throw at you, youll capture busy peoples attention. Youll help them grasp your proposals value.

And youll secure their commitment to implementing the solution winning their minds and hearts. Smart, practical, and brimming with useful advice, Buy-In equips you to anticipate attacks and turn them to your advantage so your good idea survives to make a positive change.

About book author

P. Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School and is widely considered the worlds foremost authority on leadership and change. Lorne A.

Whitehead is Leader of Education Innovation at the University of British Columbia, where he has also been a professor and the NSERC3M Chairholder in the Department of Physics and Astronomy. stand the unfair attack strategies that naysayers, nitpickers, and handwringers deploy with great success time and time again * Death by delay Endlessly putting off or diverting discussion of your idea until all momentum is lost * Confusion Presenting so much distracting information that confidence in your proposal dies * Fear mongering Stirring up irrational anxieties about your idea * Character assassination Undermining your reputation and credibility Through the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesnt work. According to their counterintuitive approach, its far better to respectfully engage these adversaries and stand your ground with simple, convincing responses that save the day. By "inviting in the lions" to critique your idea, and preparing yourself for what theyll throw at you, youll capture busy peoples attention.

Youll help them grasp your proposals value. And youll secure their commitment to implementing the solution winning their minds and hearts. Smart, practical, and brimming with useful advice, Buy-In equips you to anticipate attacks and turn them to your advantage so your good idea survives to make a positive change.

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