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Details of Culture and Consumption II: Markets, Meaning, and Brand Management

Culture and Consumption II: Markets, Meaning, and Brand Management
Exact title of book
Culture and Consumption II: Markets, Meaning, and Brand Management
Book author
Grant David McCracken
ISBN
9780253217615
Published
May 01, 2005
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
240
File size (in PDF)
2160 kB

Some brief overview of book

A follow-up to Grant McCrackens groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment.

The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCrackens previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.

Indiana University Press

About book author

McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation. Indiana University Press lture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value.

Like McCrackens previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture. Indiana University Press

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