Culture and Consumption II: Markets, Meaning, and Brand Management by Grant David McCracken - PDF free download eBook

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  • Published: Sep 07, 2015
  • Reviews: 297

Brief introduction:

A follow-up to Grant McCracken’s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay...

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Details of Culture and Consumption II: Markets, Meaning, and Brand Management

ISBN
9780253217615
Publication date
Age range
18+ Years
Book language
English
Pages
240
Format
PDF, DOC, EPUB, FB2
Quality
High quality OCR
Dimensions
6.12 (w) x 9.25 (h) x 0.74 (d)
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Some brief overview of this book

A follow-up to Grant McCracken’s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken’s previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.

Indiana University Press

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A few words about book author

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

Indiana University Press

lture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken’s previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.

Indiana University Press

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EPUB

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PDF

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FB2

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