Ride your personal brand to the highest level in your field!
_25E2_2580_259DA combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand._25E2_2580_259D
—DONNY DEUTSCH, television host and Chairman, Deutsch Inc.
_25E2_2580_259CDiscover Your CEO Brand is an exploration into the art and science, heart and soul, a09C14324EF
—ALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible
_25E2_2580_259CI believe strongly that you cannot become a leader in an organization that operates i0087BA84A2
—JONATHAN RECKFORD, CEO, Habitat for Humanity International
_25E2_2580_259CWhether you are already a famous CEO with a well-established brand or just starting t0FA3032468
—MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents’ Organization
_25E2_2580_259CDiscover Your CEO Brand is a terrific read that sets out a powerful and compelling ro05DD2A4488
—ANDREW SOBEL, author of All for One and Clients for Life
About the Book
Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company.
What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company.
Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs.
No two sets of values, principles, vision, and skills—the foundation of every successful CEO brand—are alike. Whether you’re a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It’s not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can:
Connect with key audiences
Elevate your leader profile
Attract and retain the best talent
Create business opportunities
Shape a high-performance culture
Drive long-term value within your company
It’s not about crafting a leadership style out of thin air in order to influence people and “get ahead.” It’s about discovering your own personal leadership style. It’s about connecting with others authentically. It’s about instituting change that benefits the company and the people in it.
You’re about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand.