Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber - PDF free download eBook

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  • Published: Sep 25, 2015
  • Reviews: 183

Brief introduction:

Put digital business strategy at the center of your businessWelcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they...

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Details of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

ISBN
9780470651704
Publisher
Wiley
Publication date
Age range
18+ Years
Book language
GB
Pages
272
Format
PDF, DOC, EPUB, FB3
Quality
High quality OCR
Dimensions
6.20 (w) x 9.10 (h) x 1.00 (d)
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Some brief overview of this book

Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.

Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.

Develop a comprehensive digital strategy for your organization

Put your online business strategy at the center of your customers experience, and at the heart of everything you do

Larry Webers W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies

The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

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A few words about book author

LARRY WEBER is the author of Marketing to the Social Web (Wiley) and chairman of W2 Group, a digital ecosystem of marketing services companies that includes Digital Influence Group, a full-service digital marketing agency that is social media at its core, and Racepoint Group, a global public relations agency. Weber previously founded Weber Shandwick, the worlds largest PR firm. He is the cofounder and Chairman of the Board of Directors of the Massachusetts Innovation & Technology Exch organization communicates, operates, organizes itself, and creates value.

Develop a comprehensive digital strategy for your organization

Put your online business strategy at the center of your customers experience, and at the heart of everything you do

Larry Webers W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies

The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

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