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Details of Exploring Electronic Media: Chronicles and Challenges

Exploring Electronic Media: Chronicles and Challenges
Exact title of book
Exploring Electronic Media: Chronicles and Challenges
Book author
Peter B. Orlik
ISBN
9781405150545
Published
Jan 23, 2007
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
292
File size (in PDF)
2628 kB

Some brief overview of book

Exploring Electronic Media Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.

Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems Considers the future and great potential in this ever-changing field.

About book author

B. Orlik is Professor and Director of Central Michigan Universitys School of Broadcast and Cinematic Arts. Steven D.

Anderson is Professor in the School of Media Arts and Design at James Madison University where he conducts courses in electronic media technologies. Louis A. Day is an alumni Professor in Louisiana State Universitys Manship School of Mass Communication.

W. Lawrence Patrick is President of Patrick Communications, LLC, a leading media investment banking ollectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems Considers the future and great potential in this ever-changing field.

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