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Details of Global Franchising Operations Management: Cases in International and Emerging Markets Operations

Global Franchising Operations Management: Cases in International and Emerging Markets Operations
Exact title of book
Global Franchising Operations Management: Cases in International and Emerging Markets Operations
Book author
Ilan Alon
ISBN
9780132884303
Publisher
Pearson Education
Published
Mar 26, 2012
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
240
File size (in PDF)
2160 kB

Some brief overview of book

Franchising now represents more than 10 of the US economy and 50 of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new franchises in emerging markets. Of course, success will depend on their ability to execute and extending successful franchising operations outside their home markets requires significant new skills, knowledge, and expertise.

In Global Franchising Operations Management, the fields leading expert and author brings together an unprecedented collection of in-depth cases that illuminate the fields unexplored opportunities, key pitfalls, and proven best practices. Ilan Alon thoroughly covers key challenges from both the franchisor and franchisee perspective, teaching lessons learned by Marks and Spencer, Ruths Chris Steakhouse, Athletes Foot, Kodak, Sari Organic, and other pioneers. Through these cases, he addresses pivotal issues such as Should you take your franchise operation global?

What unique marketing and demand management challenges will you face in doing so? Do Master Franchisee or Micro-Franchising strategies make sense for you? What are their risks, and can those risks be managed?

How can you efficiently manage logistics, supply chains, and operations in unfamiliar markets? Whatever your role or potential role in global franchising operations, this book will be an indispensable resource.

About book author

Alon, Ph. D., is Cornell Professor of International Business at Rollins College and visiting scholar at Harvard Kennedy School. Dr. Alon has developed and taught franchising courses in China (Fudan University and China Europe International Business School, CEIBS), Italy (MIB School of Management), Germany (Jacobs University), and India (Integrated Institute for Learning and Management, IILM).

He has lectured extensively on franchising in various professional associations, including wledge, and expertise. In Global Franchising Operations Management, the fields leading expert and author brings together an unprecedented collection of in-depth cases that illuminate the fields unexplored opportunities, key pitfalls, and proven best practices. Ilan Alon thoroughly covers key challenges from both the franchisor and franchisee perspective, teaching lessons learned by Marks and Spencer, Ruths Chris Steakhouse, Athletes Foot, Kodak, Sari Organic, and other pioneers.

Through these cases, he addresses pivotal issues such as Should you take your franchise operation global? What unique marketing and demand management challenges will you face in doing so? Do Master Franchisee or Micro-Franchising strategies make sense for you?

What are their risks, and can those risks be managed? How can you efficiently manage logistics, supply chains, and operations in unfamiliar markets? Whatever your role or potential role in global franchising operations, this book will be an indispensable resource.

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