In Green Gone Wrong environmental writer Heather Rogers blasts through the marketing buzz of big corporations and asks a simple question Do todays much-touted green productscarbon offsets, organic food, biofuels, and eco-friendly cars and homesreally work? Implicit in efforts to go green is the promise that global warming can be stopped by swapping out dirty goods for clean ones. But can earth-friendly products really save the planet?
This far-reaching, riveting narrative explores how the most readily available solutions to environmental crisis may be disastrously off the mark. Rogers travels the world tracking how the conversion from a petro to a green society affects the most fundamental aspects of lifefood, shelter, and transportation. Reporting from some of the most remote places on earth, Rogers uncovers shocking results that include massive clear-cutting, destruction of native ecosystems, and grinding poverty.
Relying simply on market forces, people with good intentions wanting to just do something to help the planet are left feeling confused and powerless. Green Gone Wrong reveals a fuller story, taking the reader into forests, fields, factories, and boardrooms around the world to draw out the unintended consequences, inherent obstacles, and successes of eco-friendly consumption. What do the labels USDA Certified Organic and Fair Trade really mean on a vast South American export-driven organic farm?
A superlow-energy eco-village in Germanys Black Forest demonstrates that green homes dramatically shrink energy use, so why arent we using this technology in America? The decisions made in Detroits executive suites have kept Americans driving gas-guzzling automobiles for decades, even as U. S. automakers have European models that clock twice the mpg.
Why wont they sell these cars domestically? And what does carbon offsetting really mean when projects can so easily fail? In one case thousands of trees planted in drought-plagued Southern India withered and died, releasing any CO2 they were meant to neutralize.
Expertly reported, this gripping exposé pieces together a global picture of whats happening in the name of todays environmentalism. Green Gone Wrong speaks to anyone interested in climate change and the future of the natural world, as well as those who want to act but are caught not knowing who, or what, to believe to protect the planet. Rogers casts a sober eye on whats working and whats not, fearlessly pushing ahead the debate over how to protect the planet.