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Details of Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business

Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business
Exact title of book
Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business
Book author
Anthony K. Tjan
ISBN
9781422142318
Publisher
Harvard Business Review Press
Published
Jul 17, 2012
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
204
File size (in PDF)
1836 kB

Some brief overview of book

Whats your entrepreneurial profile? Do you have what it takes to build a great business? In this book, three prominent business leaders and entrepreneursnow venture capitalists and CEO advisersshare the qualities that surface again and again in those who successfully achieve their goals.

The common traits? Heart, smarts, guts, and luck. After interviewing and researching hundreds of business-builders across the globe, the authors found that every one of themfrom young founder to seasoned CEOholds a combination of these four attributes.

Indeed each of us tends to be biased toward one of these traits in our decision-making, and figuring out which trait drives you will lead to greater self-awareness and likelihood of success in starting and growing a business. So are you Heart-dominant, like renowned chef Alice Waters or Starbuckss Howard Schultz? Smarts-dominant, like Jeff Bezos of Amazon or legendary investor Warren Buffett?

Guts-dominant, like Nelson Mandela or Virgins Richard Branson? Or are you most defined by the luck trait, like Tony Hsieh of Zappos (and a surprisingly high proportion of other successful entrepreneurs)? Heart, Smarts, Guts, and Luck includes the first Entrepreneurial Aptitude Test (E.

A. T), a simple tool to help determine your specific profile. Though no single archetype for entrepreneurial success exists, this book will help you understand which traits to dial up" or dial down" to realize your full potential, and when these traits are most and least helpful (or even detrimental) during critical points of a company lifecycle.

Not only will you know how to build a better business faster, youll also take your natural leadership style to the next level.

About book author

K. Tjan is Managing Partner of the venture capital firm Cue Ball and was the founder of the pioneering Internet advisory group, ZEFER, as well as former Senior Partner and Vice Chairman of Parthenon Group. Richard J.

Harrington is Chairman of Cue Ball. Dick began his career as a small business owner; as CEO of Thomson Corporation, he transformed the diversified holding company into Thomson Reuters, the largest information services company in the world. Tsun-yan Hsieh is a widely respeunder to seasoned CEOholds a combination of these four attributes.

Indeed each of us tends to be biased toward one of these traits in our decision-making, and figuring out which trait drives you will lead to greater self-awareness and likelihood of success in starting and growing a business. So are you Heart-dominant, like renowned chef Alice Waters or Starbuckss Howard Schultz? Smarts-dominant, like Jeff Bezos of Amazon or legendary investor Warren Buffett?

Guts-dominant, like Nelson Mandela or Virgins Richard Branson? Or are you most defined by the luck trait, like Tony Hsieh of Zappos (and a surprisingly high proportion of other successful entrepreneurs)? Heart, Smarts, Guts, and Luck includes the first Entrepreneurial Aptitude Test (E.

A. T), a simple tool to help determine your specific profile. Though no single archetype for entrepreneurial success exists, this book will help you understand which traits to dial up" or dial down" to realize your full potential, and when these traits are most and least helpful (or even detrimental) during critical points of a company lifecycle.

Not only will you know how to build a better business faster, youll also take your natural leadership style to the next level.

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