Information Rules: A Strategic Guide to the Network Economy by Carl Shapiro - PDF free download eBook

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  • Published: Nov 20, 2015
  • Reviews: 510

Brief introduction:

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective...

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Details of Information Rules: A Strategic Guide to the Network Economy

ISBN
9781422154625
Publisher
Harvard Business Review Press
Publication date
Age range
18+ Years
Book language
ENG
Pages
352
Format
PDF, DOC, FB2, FB3
Quality
Extra high quality OCR
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Some brief overview of this book

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

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A few words about book author

Carl Shapiro is the Transamerica Professor of Business Strategy at the Haas School of Business at the University of California at Berkeley. He is also director of the Institute of Business and Economic Research, and professor of economics in the economics department, at UC Berkeley. He earned his Ph.D. in economics at M.I.T. in 1981 and taught at Princeton University during the 1980s. He has been editor of the Journal of Economic Perspectives and a fellow at the Center for Advanced Study in t managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

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EPUB

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PDF

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DJVU

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