Jamming: The Art and Discipline of Business Creativity by John Kao - PDF free download eBook

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  • Published: Oct 27, 2015
  • Reviews: 387

Brief introduction:

In todays competitive environment, creativity is no longer an option. Companies that understand how to manage creativity in their people, organize for creative results and willingly implement good new ideas will triumph.In Jamming, John Kao also...

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Details of Jamming: The Art and Discipline of Business Creativity

ISBN
9780887308642
Publisher
HarperCollins Publishers
Publication date
Age range
18+ Years
Book language
GB
Pages
228
Format
PDF, CHM, RTF, TXT
Quality
Normal quality OCR
Dimensions
5.31 (w) x 8.00 (h) x 0.50 (d)
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Some brief overview of this book

In todays competitive environment, creativity is no longer an option. Companies that understand how to manage creativity in their people, organize for creative results and willingly implement good new ideas will triumph.

In Jamming, John Kao also offers an approach that demystifies a topic traditionally confounding to businesspeople everywhere. He begins by showing how creativity, like the musical discipline of jazz, has a vocabulary and a grammar. It is a process, and because of that it can be observed, analyzed, understood, replicated, taught and managed. He explains how creativity needs a particular environment in which to blossom and grow. Like musicians in a jam session, a group of businesspeople can take an idea, challenge one anothers imagination and produce an entirely new set of possibilities. Kao reveals how managers can stimulate creativity in their employees, explores the impact of information technology on creativity, looks at the globalization of creativity and shows how to ensure the loyalty of people who design, build and deliver todays vital products and services.

Using specific examples from DreamWorks, SKG, Coca-Cola, and other corporations, a renowned Harvard Business School professor reveals how managers can stimulate creativity in their employees by freeing them of preconceptions, engaging their interest, and then guiding them toward a goal.

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A few words about book author

John Kao is academic director of the Managing Innovation program at Stanford University. A former Harvard Business School professor, he is founder of several companies in the fields of biotechnology, film, and multimedia. A lecturer and adviser to numerous companies, Kao is also a member of the Global Business Network. He lives in San Francisco, CA.

t can be observed, analyzed, understood, replicated, taught and managed. He explains how creativity needs a particular environment in which to blossom and grow. Like musicians in a jam session, a group of businesspeople can take an idea, challenge one anothers imagination and produce an entirely new set of possibilities. Kao reveals how managers can stimulate creativity in their employees, explores the impact of information technology on creativity, looks at the globalization of creativity and shows how to ensure the loyalty of people who design, build and deliver todays vital products and services.

Using specific examples from DreamWorks, SKG, Coca-Cola, and other corporations, a renowned Harvard Business School professor reveals how managers can stimulate creativity in their employees by freeing them of preconceptions, engaging their interest, and then guiding them toward a goal.

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