King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Kenneth Roman - PDF free download eBook

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  • Published: Dec 21, 2015
  • Reviews: 219

Brief introduction:

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This...

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Details of King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

ISBN
9781403978950
Publisher
St. Martins Press
Publication date
Age range
18+ Years
Book language
ENG
Pages
304
Format
PDF, DOC, RTF, TXT
Quality
High quality OCR
Dimensions
6.40 (w) x 9.30 (h) x 1.20 (d)
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Some brief overview of this book

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography is based on a wealth of material from the author’s decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy’s personal papers.

This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy’s personal papers. The book describes the creation of some of historys most famous advertising campaigns, such as:

* The man in the Hathaway shirt with his aristocratic eye patch

* The man from Schweppes is here with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and “Schweppervesence”) to the U.S.

_2A Perhaps the most famous automobile headline of all time_25E2_2580_2594_25E2_2580_259CAt 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock._25E2_2580_259D

* “Pablo Casals is coming home—to Puerto Rico.” Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.

_2A And his greatest (if less recognized) sales success_25E2_2580_2594_25E2_2580_259CDOVE creams your skin while you wash._25E2_2580_259D

Fifty years later, still on his original proposition that it doesn’t dry your skin, Dove has become the largest selling cleansing brand in the world.

Roman also carries Ogilvys message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

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A few words about book author

Kenneth Roman worked directly with David Ogilvy at Ogilvy & Mather for 26 years, beginning as an account executive and rising up to eventually become Chairman and CEO. He is the co-author of several books, including the bestselling business classics How to Advertise and Writing that Works, both of which are in their third editions. He lives in New York City.

sed on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy’s personal papers. The book describes the creation of some of historys most famous advertising campaigns, such as:

* The man in the Hathaway shirt with his aristocratic eye patch

* The man from Schweppes is here with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and “Schweppervesence”) to the U.S.

_2A Perhaps the most famous automobile headline of all time_25E2_2580_2594_25E2_2580_259CAt 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock._25E2_2580_259D

* “Pablo Casals is coming home—to Puerto Rico.” Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.

_2A And his greatest (if less recognized) sales success_25E2_2580_2594_25E2_2580_259CDOVE creams your skin while you wash._25E2_2580_259D

Fifty years later, still on his original proposition that it doesn’t dry your skin, Dove has become the largest selling cleansing brand in the world.

Roman also carries Ogilvys message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

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