With a sell-by date for each issue and extreme competition for the consumer dollar, magazines challenge designers to create an eye-catching package with a clear message for the reader. Mag-Art celebrates innovative design with an international collection of inspiring work. It explores both the creative inspiration behind designs and the practical considerations of magazine production.
Good design enhances the experience of the consumer and transofrms a magazine from a source of information to a covetable, collectible object. Packed with ideas, styles, and materials for covers and packaging formats, navigation tools, and printing and finishing techniques, Mag-Art is the definitive reference for any designer who enjoys the culture and practice of design.