Pride and Ferrells MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in todays competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new Ask a Marketer videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.
Marketing 2016 by William M. Pride - PDF free download eBook
Book author: William M. Pride
- Published: Nov 08, 2015
- Reviews: 205
Pride and Ferrells MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills...more details below
Details of Marketing 2016
- Publication date
- Jan 12, 2015
- Age range
- 18+ Years
- Book language
- PDF, EPUB, FB2, TXT
- Normal quality scanned pages
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