Marketing by William M. Pride - PDF free download eBook

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  • Published: Sep 05, 2015
  • Reviews: 75

Brief introduction:

Perfect for students of all backgrounds and interest levels, Pride and Ferrells MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a...

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Details of Marketing

ISBN
9780618474462
Publication date
Age range
18+ Years
Book language
English
Pages
736
Format
PDF, CHM, DOC, TXT
Quality
Extra high quality OCR
Dimensions
8.40 (w) x 10.80 (h) x 0.90 (d)
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Some brief overview of this book

Perfect for students of all backgrounds and interest levels, Pride and Ferrells MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills theyll need to succeed in todays competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.

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A few words about book author

William M. Pride is Professor of Marketing, Mays Business School at Texas A&M University. He received his PhD from Louisiana State University. He is the author of Cengage Learnings MARKETING, 16E, a market leader. Dr. Prides research interests are in advertising, promotion, and distribution channels. Dr. Prides research articles have appeared in major journals in the fields of advertising and marketing, such as Journal of Marketing, Journal of Marketing Research, Journal of the Academ2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.

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