Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing by Eric Taylor - PDF free download eBook

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  • Published: Sep 17, 2015
  • Reviews: 197

Brief introduction:

The relentless pursuit of industrial efficiency no longer yields the profits it once did because it requires a level of business predictability that no longer exists. Instead, the Internet and global video and telecom systems provide a massive and...

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Details of Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

ISBN
9780470888414
Publisher
Wiley
Publication date
Age range
18+ Years
Book language
GB
Pages
270
Format
PDF, CHM, DOC, EPUB
Quality
Normal quality scanned pages
Dimensions
5.90 (w) x 8.90 (h) x 0.90 (d)
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Some brief overview of this book

The relentless pursuit of industrial efficiency no longer yields the profits it once did because it requires a level of business predictability that no longer exists. Instead, the Internet and global video and telecom systems provide a massive and continuous flow of data that causes the whole world to behave like a giant stock market, with all the volatility and uncertainty that goes along with such markets. Responsiveness now trumps efficiency.

By being responsive to the evolving needs and desires of specific groups of customers, companies can wrap their products and services in a tailored blanket of value-added services to consistently earn an additional four percent or more gross margin than they would otherwise earn for the product or service alone. This customer and market specialization is the most promising and the most sustainable source of profits in our fluid, real-time economy.

Part of the Microsoft Executive Leadership Series, Sustainable Prosperity discusses the three fundamental process loops that drive an agile enterprise and how they work together to deliver the responsiveness that generates profits in a high-change economy. Providing strategies for innovative and pragmatic use of people, process, and technology to drive operations in an agile enterprise, this book reveals the principles of the agile enterprise, backed by real-world case studies from the authors own experience.

Michael Hugos is a speaker, writer, and practitioner in IT and business agility, and agile system development methods. He writes a column for Computerworld and a blog titled Doing Business in Real Time for CIO magazine.

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A few words about book author

Eric Taylor is a global expert on sales, marketing, employee motivation, and personal development. He is the founder and president of Eric Taylor Consulting Group, based in New Jersey. Eric has educated, entertained, and inspired more than 2,000 audiences over the past 20 years. His high-energy, interactive, and relevant keynotes attract some of the worlds most respected companies such as T-Mobile, Tiffany & Company, State Farm Insurance, American Express, Liberty Mutual, Aflac, and m and desires of specific groups of customers, companies can wrap their products and services in a tailored blanket of value-added services to consistently earn an additional four percent or more gross margin than they would otherwise earn for the product or service alone. This customer and market specialization is the most promising and the most sustainable source of profits in our fluid, real-time economy.

Part of the Microsoft Executive Leadership Series, Sustainable Prosperity discusses the three fundamental process loops that drive an agile enterprise and how they work together to deliver the responsiveness that generates profits in a high-change economy. Providing strategies for innovative and pragmatic use of people, process, and technology to drive operations in an agile enterprise, this book reveals the principles of the agile enterprise, backed by real-world case studies from the authors own experience.

Michael Hugos is a speaker, writer, and practitioner in IT and business agility, and agile system development methods. He writes a column for Computerworld and a blog titled Doing Business in Real Time for CIO magazine.

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