Media Selling: Television, Print, Internet, Radio - PDF free download eBook

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Details of Media Selling: Television, Print, Internet, Radio

Media Selling: Television, Print, Internet, Radio
Exact title of book
Media Selling: Television, Print, Internet, Radio
Book author
Charles Warner
ISBN
9781405158398
Published
May 12, 2009
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
616
File size (in PDF)
5544 kB

Some brief overview of book

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including electronic media, newspapers, magazines, outdoorbillboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

About book author

Warner is a media sales and management consultanttrainer and an active blogger at www. mediacurmudgeon. com. He teaches at The New School in New York, and is the Goldenson Chair Emeritus at the University of Missouri School of Journalism. He was the Vice President of AOLs Interactive Marketing division until his retirement in 2002. and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including electronic media, newspapers, magazines, outdoorbillboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

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