Misbehaving: The Making of Behavioral Economics by Richard H. Thaler - PDF free download eBook

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  • Published: Oct 07, 2015
  • Reviews: 1091

Brief introduction:

The celebrated economist and coauthor of the best-selling Nudge on the revolution that incorporated human behavior into our understanding of markets.“A founding father of behavioral economics” (Chicago Tribune), Richard H. Thaler has spent his...

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Details of Misbehaving: The Making of Behavioral Economics

ISBN
9780393080940
Publisher
Norton, W. W. & Company, Inc.
Publication date
Age range
18+ Years
Book language
English
Pages
336
Format
PDF, CHM, FB2, RTF
Quality
Normal quality scanned pages
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Some brief overview of this book

The celebrated economist and coauthor of the best-selling Nudge on the revolution that incorporated human behavior into our understanding of markets.“A founding father of behavioral economics” (Chicago Tribune), Richard H. Thaler has spent his career investigating the radical notion that the central agents in the economy are humans— error-prone but predictable individuals. Once dismissed by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Misbehaving spans Thaler’s decades as a leader in this transformation and reveals how the insights of behavioral economics can help everyone think more intelligently about their time and their money.With relatable examples from everyday life—investments, household spending—to television game show dilemmas and the NFL draft, Misbehaving offers a present-at-the-creation account of Thaler’s battle to upend traditional economic thinking. As readable as Freakonomics, as provocative as Thinking, Fast and Slow, Misbehaving is a singular look into profound human foibles— one that will have readers retooling their grocery lists and retirement strategies, and lead managers to rethink every aspect of their business.

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A few words about book author

Richard H. Thaler is a professor of behavioral science and economics at the University of Chicago Graduate

School of Business and, in 2015, the president of the

American Economic Association. He lives in Chicago.

drives efforts to make better decisions in our lives, our businesses, and our governments. Misbehaving spans Thaler’s decades as a leader in this transformation and reveals how the insights of behavioral economics can help everyone think more intelligently about their time and their money.With relatable examples from everyday life—investments, household spending—to television game show dilemmas and the NFL draft, Misbehaving offers a present-at-the-creation account of Thaler’s battle to upend traditional economic thinking. As readable as Freakonomics, as provocative as Thinking, Fast and Slow, Misbehaving is a singular look into profound human foibles— one that will have readers retooling their grocery lists and retirement strategies, and lead managers to rethink every aspect of their business.

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