Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business by Jeanne Hopkins - PDF free download eBook

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  • Published: Sep 21, 2015
  • Reviews: 203

Brief introduction:

Set-up, run, and measure successful mobile media marketing campaignsGo Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the...

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Details of Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

ISBN
9781118167786
Publisher
Wiley
Publication date
Age range
18+ Years
Book language
English
Pages
234
Format
PDF, DOC, FB2, TXT
Quality
Extra high quality OCR
Dimensions
6.12 (w) x 9.26 (h) x 0.88 (d)
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Some brief overview of this book

Set-up, run, and measure successful mobile media marketing campaigns

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:

Use location-based marketing to get new customers and keep existing ones

Integrate social media with your mobile media campaign

Use mobile E-commerce to improve brand loyalty

Measure the ROI of a mobile media campaign

Develop mobile media business models you can use to grow revenues

With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

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A few words about book author

Jeanne Hopkins is the Vice President of Marketing at HubSpot, generating over 45,000 new leads each month and leading the company in new mobile initiatives. She helped push HubSpot to become mobile-enabled and writes blog posts for HubSpots mobile blog, which 11.3 percent of readers now access through their smartphones.

Jamie Turner is an author, speaker, and the founder of BKVs 60 Second Marketer, an online magazine that provides tools, tips, and tutorials for marketers around the globe for implementing a mobile marketing campaign. Readers will learn how to:

Use location-based marketing to get new customers and keep existing ones

Integrate social media with your mobile media campaign

Use mobile E-commerce to improve brand loyalty

Measure the ROI of a mobile media campaign

Develop mobile media business models you can use to grow revenues

With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

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Does the electronic version of the book completely replace the paper version?
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EPUB

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PDF

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DJVU

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