Mobile Marketing: An Hour a Day by Rachel Pasqua - PDF free download eBook

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  • Published: Sep 04, 2015
  • Reviews: 184

Brief introduction:

A step-by-step guide to successful mobile marketing strategiesGo from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of...

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Details of Mobile Marketing: An Hour a Day

ISBN
9781118388440
Publication date
Age range
18+ Years
Book language
EN
Pages
384
Format
PDF, CHM, EPUB, RTF
Quality
Extra high quality OCR
Dimensions
7.10 (w) x 9.10 (h) x 1.00 (d)
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Some brief overview of this book

A step-by-step guide to successful mobile marketing strategies

Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.

Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.

Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy

Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day

Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals

Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting

Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

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A few words about book author

Rachel Pasqua is VP of Mobile at global digital marketing agency iCrossing, where she helps Fortune 500 clients connect successfully with their audiences in a multiplatform, always-on world. She is an oft-quoted speaker at industry conferences such as OMMA, Digiday, and the L2 Think Tank series, and she has judged numerous media events including the Communication Arts 2010 Interactive Design Annual. She writes regularly about digital innovation on iCrossings Great Finds blog; her personal webge mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.

Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.

Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy

Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day

Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals

Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting

Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

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Does the electronic version of the book completely replace the paper version?
Of course not. Best of all, if after reading an e-book, you buy a paper version of Mobile Marketing: An Hour a Day. Read the book on paper - it is quite a powerful experience.

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EPUB

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PDF

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FB2

mobile.marketing.hour.fb2

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MOBI

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DJVU

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