Nicely Said: Writing for the Web with Style and Purpose by Nicole Fenton - PDF free download eBook

Book author:

  • Published: Sep 01, 2015
  • Reviews: 485

Brief introduction:

Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals.Learn from real-world...

more details below

Details of Nicely Said: Writing for the Web with Style and Purpose

ISBN
9780321988195
Publisher
Pearson Education
Publication date
Age range
18+ Years
Book language
GB
Pages
192
Format
PDF, CHM, RTF, TXT
Quality
Low quality scanned pages
Dimensions
6.90 (w) x 8.90 (h) x 0.30 (d)
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Some brief overview of this book

Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals.

Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.

Topics include:

• Write marketing copy, interface flows, blog posts, legal policies, and emails

• Develop behind-the-scenes documents like mission statements, survey questions, and project briefs

• Find your voice and adapt your tone for the situation

• Build trust and foster relationships with readers

• Make a simple style guide

_25E2_2580_259CWriting is a skill that will hugely benefit anyone_25E2_2580_2599s career, and luckil0DFD942463

(—Austin Kleon, author of Steal Like An Artist and Show Your Work!

Between them, Kate and Nicole have written for many of the webs most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers.

- Erin Kissane, author of The Elements of Content Strategy

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A few words about book author

Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice.Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.

s of GOV.UK, and more.

Topics include:

• Write marketing copy, interface flows, blog posts, legal policies, and emails

• Develop behind-the-scenes documents like mission statements, survey questions, and project briefs

• Find your voice and adapt your tone for the situation

• Build trust and foster relationships with readers

• Make a simple style guide

_25E2_2580_259CWriting is a skill that will hugely benefit anyone_25E2_2580_2599s career, and luckil0DFD942463

(—Austin Kleon, author of Steal Like An Artist and Show Your Work!

Between them, Kate and Nicole have written for many of the webs most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers.

- Erin Kissane, author of The Elements of Content Strategy

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