For babies and toddlers Bold colors and photography In 2000, he created Priddy Books with John Sargent at St Martins Press to create innovative and imaginative titles for children, from first books for babies through early reference titles for older children. Since then, over 30 million copies of Rogers 200 plus books have sold worldwide, with five of his books My Big Animal, My Big Truck, Happy Baby Words, Happy Baby Colors and Puppy and Friendseach selling over one million copies. He is also the author of Big Board First 100 Words; Big Board Books Colors, ABC, Numbers; and Bright Baby Noisy Monsters.
His creativity has been recognized with numerous industry awards. Priddy lives in London with his wife Zena and their four children.