Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by Lee Odden - PDF free download eBook

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  • Published: Dec 05, 2015
  • Reviews: 428

Brief introduction:

Attract, engage, and inspire your customers with an Optimize and Socialize content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost...

more details below

Details of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

ISBN
9781118239575
Publisher
Wiley
Publication date
Age range
18+ Years
Book language
English
Pages
256
Format
PDF, FB2, RTF, TXT
Quality
High quality scanned pages
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Some brief overview of this book

Attract, engage, and inspire your customers with an Optimize and Socialize content marketing strategy

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:

Create a blueprint for integrated search, social media and content marketing strategy

Determine which creative tactics will provide the best results for your company

Implement search and social optimization holistically in the organization

Measure the business value of optimized and socialized content marketing

Develop guidelines, processes and training to scale online marketing success

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

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A few words about book author

LEE ODDEN is a recognized authority on search, social media, and content marketing. For over fourteen years, he has consulted with companies ranging from start-ups to Fortune 500 companies on how to attract and engage customers with a holistic approach to marketing online. He writes for ClickZ and is editor of TopRankBlog.com, recognized as a leading marketing blog by Advertising Age, Junta42, and Social Media Examiner. Lee has been cited for his expertise by The Economist, Fortune magazine, relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:

Create a blueprint for integrated search, social media and content marketing strategy

Determine which creative tactics will provide the best results for your company

Implement search and social optimization holistically in the organization

Measure the business value of optimized and socialized content marketing

Develop guidelines, processes and training to scale online marketing success

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

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