Positioning: The Battle for Your Mind by Al Ries - PDF free download eBook

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  • Published: Dec 29, 2015
  • Reviews: 894

Brief introduction:

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customers mind-one that reflects a companys own strengths and...

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Details of Positioning: The Battle for Your Mind

ISBN
9780071373586
Publication date
Age range
18+ Years
Book language
EN
Pages
213
Format
PDF, FB2, FB3, RTF
Quality
High quality scanned pages
Dimensions
5.40 (w) x 8.00 (h) x 0.60 (d)
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Some brief overview of this book

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customers mind-one that reflects a companys own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there

Position a follower so that it can occupy a niche not claimed by the leader

Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

Use leading ad agency techniques to capture the biggest market share and become a household name

Build your strategy around your competitions weaknesses

Reposition a strong competitor and create a weak spot

Use your present position to its best advantage

Choose the best name for your product

Determine when-and why-less is more

Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

...Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a hole not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one...

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A few words about book author

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the worlds best-known marketing strategists.

ctive subconscious of your market-and stays there

Position a follower so that it can occupy a niche not claimed by the leader

Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

Use leading ad agency techniques to capture the biggest market share and become a household name

Build your strategy around your competitions weaknesses

Reposition a strong competitor and create a weak spot

Use your present position to its best advantage

Choose the best name for your product

Determine when-and why-less is more

Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

...Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a hole not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one...

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