Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.
Create Like a God
Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.
Command Like a King
Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid death magnets (the stupid mistakes just about everyone makes).
Work Like a Slave
Get ready for hard work, and lots of it. To go from revolutionary to visionary, youll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition—and poop like an elephant—spreading the large amount of information and knowledge that youve gained.
Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you—whether youre an entrepreneur, engineer, inventor, manager, or small business owner—to turn your dreams into reality, your reality into products, and your products into customer magnets.