Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions - PDF free download eBook

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Details of Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions

Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions
Exact title of book
Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions
Book author
Stephen L. Macknik
ISBN
9780805092813
Publisher
Holt, Henry & Company, Inc.
Published
Nov 09, 2010
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
304
File size (in PDF)
2736 kB

Some brief overview of book

This book doesnt just promise to change the way you think about sleight of hand and David Copperfieldit will also change the way you think about the mind. Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the worlds greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors yearlong, world-wide exploration of magic and how its principles apply to our behavior.

Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackablea good magician uses your minds own intrinsic properties against you in a form of mental jujitsu. Now magic can reveal how our brains work in everyday situations. For instance, if youve ever bought an expensive item youd sworn youd never buy, the salesperson was probably a master at creating the illusion of choice, a core technique of magic.

The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.

About book author

L. Macknik, Ph. D., is Director of the Laboratory of Behavioral Neurophysiology at the Barrow Neurological Institute in Phoenix, Arizona.

Susana Martinez-Conde, Ph. D., is Director of the Laboratory of Visual Neuroscience at BNI. Sandra Blakeslee is a regular contributor to Science Times at The New York Times who specializes in the brain sciences, and the author of several books. yearlong, world-wide exploration of magic and how its principles apply to our behavior.

Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackablea good magician uses your minds own intrinsic properties against you in a form of mental jujitsu. Now magic can reveal how our brains work in everyday situations. For instance, if youve ever bought an expensive item youd sworn youd never buy, the salesperson was probably a master at creating the illusion of choice, a core technique of magic.

The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.

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