Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions by Stephen L. Macknik - PDF free download eBook

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  • Published: Sep 08, 2015
  • Reviews: 398

Brief introduction:

This book doesnt just promise to change the way you think about sleight of hand and David Copperfield—it will also change the way you think about the mind. —Jonah Lehrer, author of How We Decide and Proust Was A NeuroscientistStephen Macknik and...

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Details of Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions

ISBN
9780805092813
Publisher
Holt, Henry & Company, Inc.
Publication date
Age range
18+ Years
Book language
ENG
Pages
304
Format
PDF, CHM, FB3, RTF
Quality
High quality scanned pages
Dimensions
8.06 (w) x 11.80 (h) x 1.04 (d)
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Some brief overview of this book

This book doesnt just promise to change the way you think about sleight of hand and David Copperfield—it will also change the way you think about the mind. —Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist

Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the worlds greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable—a good magician uses your minds own intrinsic properties against you in a form of mental jujitsu.

Now magic can reveal how our brains work in everyday situations. For instance, if youve ever bought an expensive item youd sworn youd never buy, the salesperson was probably a master at creating the illusion of choice, a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.

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A few words about book author

Stephen L. Macknik, Ph.D., is Director of the Laboratory of Behavioral Neurophysiology at the Barrow Neurological Institute in Phoenix, Arizona. Susana Martinez-Conde, Ph.D., is Director of the Laboratory of Visual Neuroscience at BNI. Sandra Blakeslee is a regular contributor to Science Times at The New York Times who specializes in the brain sciences, and the author of several books.

yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable—a good magician uses your minds own intrinsic properties against you in a form of mental jujitsu.

Now magic can reveal how our brains work in everyday situations. For instance, if youve ever bought an expensive item youd sworn youd never buy, the salesperson was probably a master at creating the illusion of choice, a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.

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