Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan - PDF free download eBook

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Details of Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan

Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan
Exact title of book
Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan
Book author
Janel M. Radtke
ISBN
9780471174646
Published
Apr 28, 1998
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
256
File size (in PDF)
2304 kB

Some brief overview of book

Create an effective, comprehensive communications strategy in an age of information overload Fax, e-mail, 1-800 numbers, the Internet, infotainmentwith so many new and traditional media available, it should be easy for a nonprofit to connect with its constituents. Yet each new technology brings new challenges, adding more messages, more voices, and more information to the clamor. Nonprofits now have to compete harder than ever to win the attention of a media-jaded public.

Thats why it is crucial that todays nonprofits develop comprehensive, coordinated communications plans that are detailed enough to cover all the bases, yet flexible enough to compensate for the unexpected. Strategic Communications for Nonprofit Organizations shows you how. In this book, Janel Radtke introduces all-important communications concepts and issues in plain English.

Taking a wholly practical, in-the-trenches approach, she combines expert insights, real-life case studies, and clear, step-by-step instructions to demonstrate nonprofit communications strategies that work. She provides * An easy-to-follow, 7-step program for developing a comprehensive, multifaceted communications plan * A disk containing all the worksheets, forms, surveys, and self-assessment tools you need to create a total communications plan * Techniques for matching the message with the medium and for adapting both to specific purposes, such as fund-raising, advocacy, public education, PR, and more Strategic Communications for Nonprofit Organizations helps you coordinate and streamline communications efforts. It provides proven techniques for guaranteeing that you send the right message to each constituency group or audience, and that you hit your mark every time.

About book author

M. RADTKE is President of Radiant Communications, Inc., a virtual consulting group based in Nyack, New York. is crucial that todays nonprofits develop comprehensive, coordinated communications plans that are detailed enough to cover all the bases, yet flexible enough to compensate for the unexpected. Strategic Communications for Nonprofit Organizations shows you how.

In this book, Janel Radtke introduces all-important communications concepts and issues in plain English. Taking a wholly practical, in-the-trenches approach, she combines expert insights, real-life case studies, and clear, step-by-step instructions to demonstrate nonprofit communications strategies that work. She provides * An easy-to-follow, 7-step program for developing a comprehensive, multifaceted communications plan * A disk containing all the worksheets, forms, surveys, and self-assessment tools you need to create a total communications plan * Techniques for matching the message with the medium and for adapting both to specific purposes, such as fund-raising, advocacy, public education, PR, and more Strategic Communications for Nonprofit Organizations helps you coordinate and streamline communications efforts.

It provides proven techniques for guaranteeing that you send the right message to each constituency group or audience, and that you hit your mark every time.

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