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Details of Switch: How to Change Things When Change Is Hard

Switch: How to Change Things When Change Is Hard
Exact title of book
Switch: How to Change Things When Change Is Hard
Book author
Chip Heath
ISBN
9780307590169
Publisher
Crown Publishing Group
Published
Feb 16, 2010
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
320
File size (in PDF)
2880 kB

Some brief overview of book

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systemsthe rational mind and the emotional mindthat compete for control.

The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effortbut if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday peopleemployees and managers, parents and nurseshave united both minds and, as a result, achieved dramatic results The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.

Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. From the Hardcover edition.

About book author

Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford Universitys Graduate School of Business. Dan Heath is a Senior Fellow at the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University. Together, they are the authors of the national bestseller Made to Stick Why Some Ideas Survive and Others Die.

They write a regular column in Fast Company magazine, and have appeared on Today, NPRs Morning Edition, MSNBC, CNBC, and have been rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effortbut if it is overcome, change can come quickly. In Switch, the Heaths show how everyday peopleemployees and managers, parents and nurseshave united both minds and, as a result, achieved dramatic results The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

From the Hardcover edition.

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