The Creative Priority: Driving Innovation in the Real World by Jerry Hirshberg - PDF free download eBook

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  • Published: Nov 07, 2015
  • Reviews: 318

Brief introduction:

How does your company define creativity? Or does creativity define your company? In this book, Jerry Hirshberg - founder and president of Nissan Design International (NDI) - distills his experience as leader of the worlds hotbed of automotive...

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Details of The Creative Priority: Driving Innovation in the Real World

ISBN
9780694519651
Publisher
HarperCollins Publishers
Publication date
Age range
18+ Years
Book language
EN
Format
PDF, EPUB, RTF, TXT
Quality
Low quality scanned pages
Dimensions
4.53 (w) x 7.03 (h) x 0.79 (d)
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Some brief overview of this book

How does your company define creativity? Or does creativity define your company? In this book, Jerry Hirshberg - founder and president of Nissan Design International (NDI) - distills his experience as leader of the worlds hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. Rather than championing the traditional treatment of creativity as a vital component in business, Hirshberg shows how creativity can become the fundamental organizing principle of business. In The Creative Priority, Hirshberg describes how NDI produced a culture that fostered innovation, enabling his team to produce such cutting-edge designs as Nissans Altima, Pathfinder, Quest, and Maxima; Fords Villager; and Infinitis J30. In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDIs genesis to illustrate eleven interlocking strategies that came to define NDIs creative priority. Richly illustrated with NDIs elegant designs and sketches, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most important function.

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A few words about book author

In 1980, Jerry Hirshberg ended a 16-year stint as an executive designer at General Motors, where he headed design for Pontiac and Buick, and accepted the position of founding director and eventually President of Nissan Design International, Inc. This unique corporate hybrid has become a creative hotbed of automotive innovation, producing such cutting edge designs as the first Nissan Pathfinder, Altima, Maxima, Pulsar NX and Quest minivan, the Infiniti J30 and the Mercury Villager for Ford. Alinciple of business. In The Creative Priority, Hirshberg describes how NDI produced a culture that fostered innovation, enabling his team to produce such cutting-edge designs as Nissans Altima, Pathfinder, Quest, and Maxima; Fords Villager; and Infinitis J30. In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDIs genesis to illustrate eleven interlocking strategies that came to define NDIs creative priority. Richly illustrated with NDIs elegant designs and sketches, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most important function.

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