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Details of The Elements of Graphic Design

The Elements of Graphic Design
Exact title of book
The Elements of Graphic Design
Book author
Alex W. White
ISBN
9781581157628
Published
Mar 15, 2011
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
224
File size (in PDF)
2016 kB

Some brief overview of book

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies.

This pioneering work provides designers, art directors, and studentsregardless of experiencewith a unique approach to successful design. Veteran designer and educator Alex. W.

White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover Whites four elements of graphic design, including how to define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.

About book author

W. White, professor of graphic design at the Hartford Art School at the University of Hartford, specializes in publication design. Author of the bestseller How to Spec Type, he lives in New York City. ns of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies.

This pioneering work provides designers, art directors, and studentsregardless of experiencewith a unique approach to successful design. Veteran designer and educator Alex. W.

White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover Whites four elements of graphic design, including how to define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.

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EPUBthe-elements-graphic-design.epub
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