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Details of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
Exact title of book
The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
Book author
Rita Gunther McGrath
ISBN
9781422191415
Publisher
Harvard Business Review Press
Published
May 14, 2013
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
256
File size (in PDF)
2304 kB

Some brief overview of book

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.

In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant ideathat the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant.

Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that its time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage.

This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the worlds most successful companies use this method to compete and win today. Filled with compelling examples from "growth outlier" firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.

About book author

Gunther McGrath, a professor at Columbia Business School in New York, is one of the worlds leading experts on strategy in highly uncertain and volatile environments. She works with both Global 1000 icons and smaller, fast-growing organizations to help them create an entrepreneurial mind-set, drive growth, and recognize when and how to disengage. McGrath has coauthored several popular books, including Discovery-Driven Growth A Breakthrough Process to Reduce Risk and Seize Opportunrategy is to achieve a sustainable competitive advantage.

Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that its time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted.

She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the worlds most successful companies use this method to compete and win today. Filled with compelling examples from "growth outlier" firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo!

Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.

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