The Future Of Advertising by Joe Cappo - PDF free download eBook

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  • Published: Sep 01, 2015
  • Reviews: 3

Brief introduction:

Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.

Details of The Future Of Advertising

ISBN
9780071462150
Publication date
Book language
English
Pages
256
Format
PDF, FB2, EPUB, MOBI
File size (in PDF)
2304 kB

Some brief overview of this book

Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.

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A few words about book author

Cappo was involved in advertising for nearly forty years as journalist, executive, and critic and is now adjunct professor of advertising at DePaul University. He is the former publisher of Advertising Age and world president of the International Advertising Association

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