The Future Of Advertising by Joe Cappo - PDF free download eBook

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  • Published: Sep 01, 2015
  • Reviews: 389

Brief introduction:

Veteran industry observer JoeCappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself,your work, and your business.

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Details of The Future Of Advertising

Publication date
Age range
18+ Years
Book language
Normal quality scanned pages
0.58 (w) x 8.50 (h) x 5.50 (d)
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Some brief overview of this book

Veteran industry observer Joe

Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself,

your work, and your business.

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A few words about book author

Joe Cappo was involved in advertising for nearly forty years as journalist, executive, and critic and is now adjunct professor of advertising at DePaul University. He is the former publisher of Advertising Age and world president of the International Advertising Association

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