How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present of the Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers.
1. A comprehensive approach to the globalisation of Thai executives and companies
2. Written by a variety of industry and academic specialists
3. Avoids academic jargon in explaining real-life issues in an easy to read style
4. Includes business-to-business, business-to-customer and business-to-government concerns
Dr John Walsh is Assistant Professor of Marketing and Communications at Shinawatra International University, Bangkok. His doctorate was awarded by the University of Oxford for research into international management. Prior to living in Thailand, he worked in Sudan, Greece, South Korea, Australia, the UAE and his native Britain.
This book is aimed at graduate students and interested scholars concerned with competitiveness and with the impact of globalisation on the Thai economy and Thai companies.
Overview of Thailand and the Thai economy: historical development of Thai globalisation and the role of consumer emancipation - globalisation of Thai corporations, evolution of management and leadership, consumer emancipation
Crucial industrial sectors - tourism, agri-food, education and headhunting are critical sectors in the process of moving from an insular economy to an internationalized one
The legal, political and cultural environment of Thai business - managerial and government processes involved in the globalisation process - obstacles and solutions, ICT policy and the internet in Thailand
Globalisation of Thai consumers and firms - changes in consumer and business practices inspired and required by the opening of the Thai economy - technology and customer relationships, investment in fixed income funds, professionalisation of sales in Thailand, e-government, branding, ERP adoption