The Network Is Your Customer: Five Strategies to Thrive in a Digital Age by David L. Rogers - PDF free download eBook

Book author:

  • Published: Oct 24, 2015
  • Reviews: 242

Brief introduction:

An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it.—Jeff Jarvis, author of What Would Google DoThis is the stuff that every business and nonprofit needs to embrace if theyre going to...

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Details of The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

ISBN
9780300165876
Publication date
Age range
18+ Years
Book language
GB
Pages
336
Format
PDF, DJVU, FB3, RTF
Quality
High quality scanned pages
Dimensions
6.20 (w) x 9.30 (h) x 1.30 (d)
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Some brief overview of this book

An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it.—Jeff Jarvis, author of What Would Google Do

This is the stuff that every business and nonprofit needs to embrace if theyre going to succeed in a changing world.—Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age.

Marketing expert David Rogers examines how digital technologies—from smartphones to social networks—connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies—strategies designed for customer networks.

Rogers offers five strategies that any business can use to create new value:

ACCESS—be faster, be easier, be everywhere, be always on

ENGAGE—become a source of valued content

CUSTOMIZE—make your offering adaptable to your customers needs

CONNECT—become a part of your customers conversations

COLLABORATE—involve your customers at every stage of your enterprise

Rogers explains these five strategies with over 100 cases from every type and size of business—from shoes to news, and software to healthcare. In The Network Is Your Customer, he shows:

How Apple harnessed a host of collaborators to write apps for its iPhone

How IBM designed a videogame to help sell its enterprise software

How Ford Motors inspired an online community to build brand awareness for its new Fiesta

...and countless other cases from consumer, b2b, and nonprofit categories.The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives—whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

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A few words about book author

David L. Rogers is executive director of BRITE and faculty director of the Digital Marketing Strategy executive program at Columbia Business School.

examines how digital technologies—from smartphones to social networks—connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies—strategies designed for customer networks.

Rogers offers five strategies that any business can use to create new value:

ACCESS—be faster, be easier, be everywhere, be always on

ENGAGE—become a source of valued content

CUSTOMIZE—make your offering adaptable to your customers needs

CONNECT—become a part of your customers conversations

COLLABORATE—involve your customers at every stage of your enterprise

Rogers explains these five strategies with over 100 cases from every type and size of business—from shoes to news, and software to healthcare. In The Network Is Your Customer, he shows:

How Apple harnessed a host of collaborators to write apps for its iPhone

How IBM designed a videogame to help sell its enterprise software

How Ford Motors inspired an online community to build brand awareness for its new Fiesta

...and countless other cases from consumer, b2b, and nonprofit categories.The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives—whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

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EPUB

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  • MD5: 10586cf6231fc2e0a927b0de1e7e9154
  • SHA1: da468cd3e86b09daaf814c1a296081d392e16c4f
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PDF

network.your.customer.five.strategies.thrive.digital.pdf

  • MD5: 6a3ba8c927b08db7f5a934c450c0ed58
  • SHA1: fcb5f5101590f3025b62420c7e3c213bdc886376
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FB2

network.your.customer.five.strategies.thrive.digital.fb2

  • MD5: 44803c188d21e6379f0d6a2f49c23dd8
  • SHA1: 7a7db782fced3abd1b34a283f1488aaa789e399d
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MOBI

network.your.customer.five.strategies.thrive.digital.mobi

  • MD5: 5747adf2c66d195ae33d345bdfabf368
  • SHA1: 798f05456a98817a35cf7dc6f3323bbc1d8c659a
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DJVU

network.your.customer.five.strategies.thrive.digital.djvu

  • MD5: f11779c79d428a57a5d3f748ba23a6ce
  • SHA1: d46c446a1a4b378c970669d120b5362887673e0f
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