The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy - PDF free download eBook

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Details of The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Exact title of book
The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Book author
Joel Beckerman
ISBN
9780544230361
Publisher
Houghton Mifflin Harcourt
Published
Oct 21, 2014
Language
English
Format
PDF, FB2, EPUB, MOBI
Pages
240
File size (in PDF)
2160 kB

Some brief overview of book

A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy. You dont need to be a musician or a composer to harness the power of sound.

Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how theyre perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating "boom moments" transcendent instants when sound connects with a listeners emotional core. The Sonic Boom draws surprising insights from real world examples the way Disney parks score every second of their guests experience; how Chilis restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustangs engine is designed to make drivers feel like action-movie heroes.

Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound.

About book author

as "equal parts Philip Glass and Don Draper" by Details Magazine, JOEL BECKERMAN is an award-winning composer and producer for television. He is the founder of Man Made Music, a company specializing in sonic branding. Fast Company named him one of their "Most Creative People in Business" and Man Made Music one of their "Most Innovative Companies" in music.

He created original scores for more than fifty television programs, won ASCAPs "Most Performed" theme award for the past eight yeapYou dont need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how theyre perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating "boom moments" transcendent instants when sound connects with a listeners emotional core.

The Sonic Boom draws surprising insights from real world examples the way Disney parks score every second of their guests experience; how Chilis restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustangs engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound.

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