Thinking Points: Communicating Our American Values and Vision by George Lakoff - PDF free download eBook

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  • Published: Sep 01, 2015
  • Reviews: 32

Brief introduction:

Two years ago George Lakoff published the bestselling Don’t Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for...

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Details of Thinking Points: Communicating Our American Values and Vision

ISBN
9780374530907
Publisher
Farrar, Straus and Giroux
Publication date
Age range
18+ Years
Book language
EN
Pages
176
Format
PDF, CHM, DOC, EPUB
Quality
Low quality scanned pages
Dimensions
5.50 (w) x 8.20 (h) x 0.60 (d)
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Some brief overview of this book

Two years ago George Lakoff published the bestselling Don’t Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:

* What is the progressive vision of America;

* Why progressive values are America’s values;

* How frames are necessary to serve the truth;

* Why sloganeering alone doesn’t work;

* How progressives trap themselves and how they can escape those traps; and

* How political arguments and narratives can be put together to counter the Right.

Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language—and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.

This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.

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A few words about book author

George Lakoff is a professor of linguistics and cognitive science at the University of California, Berkeley, and a founder of the Rockridge Institute. He is the author of Whose Freedom?, Dont Think of an Elephant!, and Moral Politics, as well as seminal books in linguistics, including Metaphors We Live By (with Mark Johnson).

The Rockridge Institute is a team of scholars and researchers committed to American progressive ideals. It provides intellectual support to the progressive communind how they can escape those traps; and

* How political arguments and narratives can be put together to counter the Right.

Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language—and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.

This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.

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