Unleashing the Ideavirus by Seth Godin - PDF free download eBook
Book by Seth Godin
- Published: Sep 02, 2015
- Reviews: 2
The book that sparked a marketing revolution. This is a subversive book. It says that the marketer is notand ought not to beat the center of successful marketing.The customer should be. Are you ready for that? From the Foreword by Malcolm...
Details of Unleashing the Ideavirus
- Publication date
- Oct 10, 2001
- Book language
- PDF, FB2, EPUB, MOBI
- File size (in PDF)
- 2106 kB
Some brief overview of this book
The book that sparked a marketing revolution. This is a subversive book. It says that the marketer is notand ought not to beat the center of successful marketing.
The customer should be. Are you ready for that? From the Foreword by Malcolm Gladwell, author of The Tipping Point.
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses.
He offers a recipe for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesnt want to hear it anymore from the traditional marketers.
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