Visual Thinking: for Design by Colin Ware - PDF free download eBook

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  • Published: Oct 06, 2015
  • Reviews: 518

Brief introduction:

Increasingly, designers need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.In Visual Thinking for Design, Colin...

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Details of Visual Thinking: for Design

ISBN
9780123708960
Publication date
Age range
18+ Years
Book language
ENG
Pages
256
Format
PDF, DOC, EPUB, FB2
Quality
Normal quality scanned pages
Dimensions
7.40 (w) x 9.20 (h) x 0.60 (d)
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Some brief overview of this book

Increasingly, designers need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

• Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.

• Provides practical, task-oriented information for designers and software developers charged with design responsibilities.

• Includes hundreds of examples, many in the form of integrated text and full-color diagrams.

• Steeped in the principles of “active vision,” which views graphic designs as cognitive tools.

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A few words about book author

The author takes the visual in visualization very seriously. Colin Ware has advanced degrees in both computer science (MMath, Waterloo) and the psychology of perception (Ph.D., Toronto). He has published over a hundred articles in scientific and technical journals and at leading conferences, many of which relate to the use of color, texture, motion, and 3D in information visualization. In addition to his research, Professor Ware also builds useful visualization software systems. He has been ibrain in much the same way that a hammer is an extension of the user’s hand.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

• Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.

• Provides practical, task-oriented information for designers and software developers charged with design responsibilities.

• Includes hundreds of examples, many in the form of integrated text and full-color diagrams.

• Steeped in the principles of “active vision,” which views graphic designs as cognitive tools.

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EPUB

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PDF

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FB2

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MOBI

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